Service Theory Hospitality GroupHospitality Group

Our Concepts

Distinct concepts. Shared philosophy.

Each concept under Service Theory is built to feel singular — its own world, its own energy. What unites them is an obsession with atmosphere, service, and the moments people remember.

The Montclair
In DevelopmentChicago

Modern American

The Montclair

The Montclair

The restaurant they see. Upscale, modern American — warm, seductive, and refined, with a hidden cocktail room, Understudy, waiting one level below.

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Understudy
In DevelopmentChicago

Hidden Cocktail Room

Understudy

Understudy

The room they discover. A hidden cocktail room one level below The Montclair, built around martini culture, late night lounge energy, and a second act that runs after the night.

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Tramonti
In DevelopmentChicago

Modern Italian

Tramonti

Tramonti

Elevated neighborhood Italian in Chicago. Handmade pastas, wood fired pizza, and aperitivo culture. Timeless Italian food, crafted cocktails, unforgettable nights.

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Future Concepts

Cocktail-forward lounges, neighborhood hospitality concepts, and lifestyle-driven restaurant experiences are in development under the Service Theory umbrella.